SEM, PPC, and Google Ads

Did you know that about 63% of people have clicked on a Google Ad? The next person to click on your ad could become your next customer! But first, you have to set up a Google Ads campaign.

Approximately 65% of small to medium-sized businesses have a pay-per-click (PPC) campaign. As a digital marketing company, Web Traffic Partners would be more than happy to help you get started!

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What is Search Engine Marketing?

Search engine marketing (SEM) helps increase your visibility in search engine results. It’s a form of digital marketing that encompasses pay-per-click (PPC), local SEO, and organic SEO, which are paid and unpaid search engine marketing techniques.

To learn more about organic listings, visit our page on search engine optimization.

Are Pay-Per-Click Ads Worth It?

Yes! Pay-per-click ads are more important than ever since Google changed its algorithms.

In fact, about 18% of Google searches have fewer than 10 organic results! Most (if not all) of these organic results appear “below the fold.” This means that potential new customers would have to scroll to find your organic listing.

This also means that your organic search result is competing with paid listings.

Other Google elements include the “local 3-pack”, featured snippets, and the “People Also Ask” box. All these push organic listings farther down the page.

The good news? You can run a Google Ads campaign.

With a well-crafted Google Ads campaign for your business, your ad will appear near the top!

Our marketing consultants are more than happy to set up a pay-per-click campaign for your business. As the name suggests, you only have to pay when someone clicks on your ad.

Request a Free Web Analysis!

Ready to get started with search engine marketing? Web Traffic Partners is here to help. To request a free web analysis, feel free to call us at (877) 658-1473. We would love the opportunity to work with you!