How Local Search Engine Optimization Can Save Small Businesses

If you are a local dentist, restaurant, attorney, roofer or any other type of small to medium size local or regional business, there is a way to generate new leads and customers that is more affordable than traditional advertising mediums like the Yellow Pages, TV, Radio, Newspaper, direct mail and billboards.  SEO or Search Engine optimization is the newest and most effective way to get ahead of your competition and generate more sales.

Some local search statistics

According to The Kelsey Group (an objective, independent local media research leader) over 86% of all local searches are now online.  In 2006 only an estimated 36% of all local searches were online.  In a nutshell, the Internet and local search is where your potential customers are now trying to find your businesses products and services.  If this doesn't create an urgency to get your company's business on the Internet and visible on search engines like Google, Yahoo and Bing than you will be left out in the cold and your competition that takes advantage of this will succeed.

Visibility on the search engines

When I say "visibility", I don't mean just having a website and being "on the search engines" like the other millions of businesses out there.  Just having a website does not mean people can find you.  If you want to be visible and in front of your potential customers when they are searching for you, you need to be on the first page of searches.  Another statistic to take note of…  approximately 92% of searchers do not go past the first page of a search.  What does this mean to your business?  It's simple, if your business is not on the first page of relevant searches by your potential customers, they can't find you!

What are relevant searches?

Relevant searches should be what every small and medium size businesses try to get in front of.  If you are a roofing contractor in Lansing Michigan, you want to be in front of your potential customers that are searching for you online.  Some relevant search examples are; Lansing roofer, Lansing roofing contractor, roofing company in Lansing MI, Lansing Michigan Roofing, etc.  If you are not on the first page of these relevant keyword searches you will not generate any new business from the 86% of potential customers out there searching for your products and services online.

How do I get on the first page of local searches?

First, I will start out by telling you what not to do.  Don't try and do this yourself.  Your time is better spent on managing and running your business.  There is too much time involved and too much expert knowledge that you need to generate these first page results.  Also, don't hire a "web design" company to do your local Internet Marketing and SEO.  Most "web design" companies don't have the SEO knowledge to manage this for you and most SEO companies need to do the design a certain way to optimize your website.  Most SEO companies do the same if not better jobs with the design of your site.  Last, don't have your cousin's, brother's, friend that knows how to do a website try and do this for you.  You will not achieve the results you want and you will end up wasting money.  The best way to dominate your local area for relevant searches is by hiring a professional SEO and Internet Marketing Company.

Hiring the right SEO Company to maximize your search results

SEO or "search engine optimization" is using specific criteria to enhance the visibility of your website on the search engines.  My definition is a little more detailed and easy to understand.  SEO to in my eyes is, "using specific criteria in your website and outside of your website online to generate first page placement under specific keyword searches that drive new leads to a business".  The most important thing when hiring an SEO company is "proven results".  Ask to see proven results of several different customers.  Don't let them show you one search for a customer.  Have them show you ten.  You will feel more comfortable spending your money with a company that can prove they know what they are doing.  Also, ask for more than one reference.  Any top SEO company should be able to prove their results.

Proven local search and SEO expert Chris Thomas explains…   Local search is competitive and will become even more competitive in the near future.  If you have an experienced and proven Internet Marketing and SEO Company working for you, you will have a huge advantage over your competition!  If you wait to take advantage of this huge marketing opportunity, it could drastically affect your business and may even cause your business to close.

Please call for a free web consultation to discuss your website, presence on the web and overall Internet and marketing.  We look forward to hearing from you!  Call us today at 888.268.1892!