How Do Google Reviews Impact a Business?

Increase Business Reviews On Google

When it comes to Google reviews, businesses are impacted by the amount and type of reviews they receive. If your company isn’t rating well or pales in comparison to a local competitor, you could miss out on the 90% of people that read reviews before visiting a place. Let’s take a look at how clients’ reviews on Google can impact your business.

People Check How Many Reviews You Have

Studies show that when it comes to Facebook likes, people don’t actually pay too much attention beyond a few hundred. But the same can’t be said for Google reviews.

When it comes to stars and reviews on Google, people do pay attention to the number.

Positive ratings will help your business rank higher than others, but prospective clients will pay attention not only to the number of stars, but also to the number of total reviews.

Think about it: would you be more likely to go to a place that has 418 five-star reviews, or a place that has 11 five-star reviews?

Obviously, you’d pick the one with more reviews because it translates as to prospective clients as more credibility.

Even if your business has renowned experts or technicians with the highest levels of skill, if you have a fraction of the stars as the business down the street, then people aren’t going to give your place a second glance.

People Actually Read Google Reviews

Did you know that 97% of people read reviews before even considering a local place? Take a moment to reread that statistic.

When you go to visit a restaurant or purchase a product, do you check what other people are saying about it first? Chances are you do, and the same is true when people are looking for a new business in your industry.

If you have fewer than 10 reviews, people probably won’t give your company much credit. Ten people saying things like, “Great service!”, “Nice facility!”, and “Friendly staff!” are helpful, but they’re typically not enough to make people feel confident in their decision.

Now imagine 100 people. And now 400 people.

Mixed into those 400 reviews will be comments that are more in-depth, too. Reviewers often include information about your product’s quality, why others should visit your business, and so on. These detailed reviews will become testimonials that populate your Google page.

The more positive reviews with detailed commentary, the more likely your business will get noticed by others and by Google in terms of search engine optimization (SEO).

At Web Traffic Partners, we can get you more reviews. Our strategies help with long-form reviews as well, and we know how to get the attention of Google-recognized local guides to boost your reputation as well.

People Don’t Scroll Far

When you Google something, how many times do you visit the third page? What about just the second page?

The truth is people barely make it through the first page.

If your business doesn’t appear in the upper half of the first page of Google, the likelihood of someone checking it out drops 91.5%.

This is also relevant in terms of mobile web development. Some studies indicate that people typically won’t scroll more than five times to find what they’re looking for.

Good Google reviews can help get your business on the first page of Google, so people don’t have to scroll to find it. Most people click the first, second, or third website after searching something on Google. Does your company rank that high?

Reviews Create Opportunities for Future Marketing

Positive reviews don’t only benefit you on Google—they can continue to benefit your business in a few other ways as well. Here are just a few ideas we can help with:

  • Turning written testimonials into video testimonials
  • Shaping your brand story based on client feedback
  • Targeting a specific audience based on customer feedback
  • Creating branding material that showcases positive experiences
  • Building credibility among other businesses by letting your clients talk for you

Google reviews are multimodal in that they don’t just sit on Google and point people toward your site. They’re a resource that can be continually harvested. You just have to make sure they continue to grow.

As a professional marketing agency, we have gotten individual companies hundreds of reviews. If you’re ready to bring more traffic to your website, then consider the value of Google reviews.

Want to Get Hundreds of Google Reviews?

If you’re ready to elevate your business website to the next level, reach out and contact us online or by phone (877) 658-1473 today. We’ll set you up with a free consultation which will help you strategize a plan for the future to ensure your business continues to grow. As a professional marketing company, Web Traffic Partners is here to provide you with the results you need from advertising.