Five Reasons Your Business Must Embrace Social Media

Five Reasons Your Business Must Embrace Social Media

Around 80% of internet users use social media. That’s about 3.48 billion people. If your business isn’t embracing Facebook, Linkedin, Twitter, and other social media, then you’re missing out on the market where 1.74 billion people use social media to find things they need.

Is your company still waiting for a good reason to jump into the social media game? Let’s take a look at how social media could get you more clients.

1. Client Engagement = Client Loyalty

Businesses that have embraced social media continue to reap many rewards while strengthening client loyalty and reaching the right customers at just the right time.

The more you know about your current and prospective customers, the more power you have over what they learn about your business. Social media, more than any other medium, gives you the ability to learn about your clients, and it allows you to target specific demographics of consumers.

You may think your target audience is everyone, but it’s not in the eyes of social media. If you want to tap into the market of the millions of people in your community, you need to try targeting a niche or specific group on social media.

This type of social media engagement is just the tip of the iceberg. As a marketing company, we have years of experience in creating finely tuned Facebook ads to help our clients reach the consumers they need.

2. Social Media Is Data For Businesses

Social media, more than any other medium, gives your business the ability to learn about your clients even before they become your clients. By targeting your message to the correct audience through social media, you gain precise control over your advertising dollar and the direction of your brand image, too.

With social media, you can also look at video insights and analytics to learn more about who is engaging with your content.

What makes social media so unique is that it encourages individuals to open up and be honest about their experiences, wants, needs, preferences, and spending habits. Whether your clients are on Facebook, Twitter, YouTube, LinkedIn, or other popular social media sites, gaining access to this useful information gives you the power to react to trends and refine your branding strategies.

If you notice your ads do really well with 25–30 year olds, you can start tailoring your next round of ads to speak to them more and grow that audience.

Your client base can also help you connect to other potential clients that share their likes and dislikes and who can be influenced by others within their social circle.

For tech-savvy businesses, your social media can provide a useful stream of data to help you adapt to current trends and subtle changes in your potential clients’ preferences as well.

3. Social Media Creates Brand Awareness and Can Set You Apart

Every business should have a professional brand, and connected to that is a brand identity.

By creating an online brand, people will be able to recognize your business more often. This sort of recognition won’t get them in the doors right away, but it puts you in the back of peoples’ minds.

Being in the back of someone’s mind is a powerful tool because when an emergency or need comes up, you move to the front immediately.

People don’t often think about researching their needs in advance, but if they notice you’re a business that constantly shares content, then when they do need something, you may be their first choice.

Social media will then also remind your clients of your quality products and services and encourage them to continue doing business with you for years to come.

4. Valuable Client Feedback Is Right at Your Fingertips

Every business can appreciate—and benefit from honest client feedback. Social media is the ultimate client survey where individuals open up and tell you how they really feel.

Whether these reactions are positive or negative, your reaction can mean the difference between losing a client to your competition or winning someone over and strengthening loyalty.

If you have ever been curious about what your customers want, social media can help you run a more client-oriented practice.

5. Social Media Helps Your Content Show Up

If you’re not using social media, your website might not even show up on Google’s first page of search results. Increasing your web presence not only increases your SEO but can also get you in touch with future customers.

Any time someone goes from social media to your site, Google takes notice. The more people checking out your content, the higher you’ll rank in Google’s search results.

Advertising on social media won’t get you millions of website visitors. But it can help you get a few dozen, or a few hundred, which down the road can help convert into getting more and more clients.

Need Help With Social Media Ads?

If social media advertisement sounds like something your business doesn’t have the time or expertise for, our digital marketing company is here to help. Feel free to reach out and contact Web Traffic Partners online or by phone at (877) 658-1473. We’ll set you up with a free social media analysis to help get your company moving in the right direction.