Unfortunately, this is a huge problem with many of the websites we see today ‑ across all industries. If you own a business, your web design is crucial to generating new customers — and it can be the single most important element keeping you from increasing revenues!
Can you remember the last time you were not within 10 feet of your phone? Tens of millions of individuals just like you use their phones and tablets for everything — including searching the Internet — especially when they want information. If your website is not taking advantage of mobile users, then you may be leaving money on the table.
Still waiting for a good reason to jump into the social media pool headfirst? Businesses that have embraced social media continue to reap many rewards, while strengthening customer loyalty and reaching the right customers at just the right time. If your business is still lagging behind in the social media game, there is no better time than now to take the plunge.
Gone are the days where a customer goes to the phone book, finds a dentist, attorney, roofer, etc., sets an appointment and purchases their products/services. Now, your potential customers have already researched the product or service they are interested in, they know how much it costs, how it works and they know what other people think about you and your business by researching reviews.
By now most of us are familiar with social media websites like Facebook, LinkedIn and Twitter. Many people and companies will tell you that social media will solve your business and marketing problems. Let us answer that right away...
Our job as a brand strategy firm is to discover your company’s unique distinction and position it in the marketplace. Right now, that marketplace is online. Understanding your company’s brand is the first step in marketing that brand. Your brand is basically what current and potential customers think of your business.
You have a website, now what? Who built your website? Do they know SEO (Search Engine Optimization)? Do you know what search engine optimization is? Do you really understand what your website should be doing for your business? These are common questions business owners ask themselves every day.
If you are a local dentist, restaurant, attorney, roofer or any other type of small to medium size local or regional business, there is a way to generate new leads and customers that is more affordable than traditional advertising mediums like the Yellow Pages, TV, Radio, Newspaper, direct mail and billboards. SEO or Search Engine optimization is the newest and most effective way to get ahead of your competition and generate more sales.
"Let your fingers do the walking" was the Yellow Pages tagline for years. Unfortunately, most consumers are now letting their fingers do the walking while typing into a Google search through their computers or mobile devices like a cell phone or tablet.
Keywords are one big part of a combination of many strategic steps in the requirements search engines like Google use when they rank your website in their search results. Keywords are very important and they can make or break your search engine ranking.
Microsoft thinks the advertising business model for traditional media those venues where advertisers still channel most of their spending will fall apart faster in the coming five years as the kind of interactive, targeted advertising that is defining the Web comes to the fore.
There are many myths and realities about search engines that business owners need to know before they begin developing a website, re-developing an active website or marketing their website and web presence. Many business owners think that having a website is all they need to be “visible on the search engines.”
I worked in the Yellow Pages industry for over 9 years as an account manager for the two top yellow page publishers in this country. It was unbelievable to me how much business owners would spend on a product that they could only change their message on once a year? Plus, they were paying for an ad that would be bunched in with all of their competitors? This was mind-boggling to me.
Here's one thing that Internet users - from online shoppers to blog readers to prospective customers of your local business have in common: Over 82% of consumers use search engines to find local businesses. About 93% of online traffic begins at search engines. All business owners that have websites want to be visible in front of their potential customers.
We all know is a little slow out there right now. Especially in Michigan. The economy is struggling, but that doesn't mean our businesses have to struggle. The bad economy is no excuse for local businesses to cut their marketing and advertising budgets. If you cut these two things, you basically cut off your lifeline to your business, which are new customers.