7 Ways Video Can Grow Your Business

Video Marketing Grand Rapids Mi

Did you know that video is predicted to account for 80% of internet traffic by 2021? To promote your business with video marketing, here are 7 quick tips you should be doing with video:

If you don’t invest in video marketing now, you can bet your competition will pull ahead of you. Let’s take a look at how online video can grow your business and bring in new clients.

Video Marketing Benefits Grand Rapids Mi

1. Sharing Your Brand’s Story

How often do you click out of a popup-ad without even glancing at it? How often do you scroll through your Facebook feed, skipping over dozens of posts with a swipe of a finger? Your prospective clients will do the same thing to your content if you don’t tell a compelling story through video.

When it comes to a video advertisement, you may have less than a second to make a good first impression. The key is to make your audience forget that they’re watching an ad.

You want to tell a story that grabs their attention and keeps it so they don’t want to leave. Stories that tap into our emotions are the most memorable, especially if they make us laugh or cry.

Pro Tip: To get people to linger on your video for a few extra seconds (enough time to hook them on the story), choose music that’s enjoyable to listen to. People scroll fast, but a few good notes can make them pause.

2. Showcasing Client Testimonials

It’s hard to tell if an online review is real or fake, unless you’ve met the reviewer in person.

Under an anonymous nickname, it’s easy for a competitor to leave a fake negative review about your company. Likewise, someone could create a fake account to give themselves a five-star review.

Video Production Marketing Specialists Grand Rapids Mi

Who are you more willing to listen to? An anonymous user without a face, or an actual client that’s willing to talk about their experience?

Video testimonials are far more authentic. People also tend to believe video testimonials because you can see the actual person who’s giving the review.

Want proof? Check out a few of our video testimonials to see what people are saying about us!

When considering a business, people want to see you, but they also want to see how others respond and react to you. Finding previous clients that are willing to participate in your video will go a long way in the eyes of future customers!

3. Recruiting New Talent

One way to stay ahead of the competition is to hire the best talent. Are you doing everything you can to generate interest in your business?

When job applicants research your company, they’re most likely looking at your “About” and “Meet the Team” pages on your website. They may also look your company up on social media. This is because people try to determine whether your workplace would be a good fit for their skills and personality.

As a video marketing agency, we recommend showing off why your company is a great place to work at. Show liveliness, culture, fun, and also your team hard at work on projects.

Here are a few ideas:

  • Interview current employees and ask them why they love working for your company.
  • Give website visitors a virtual tour of your space.
  • Show personality and professionalism through staged scenes.

The more information you can provide about the culture of your business, the better. You want future team members to be excited about working alongside you and helping grow your business.

4. Answering Questions with Video Tutorials

Do your clients have questions that could easily be answered by videos? As a marketing company, we can help you create professional tutorial videos for your clients’ most frequently asked questions.

A professional video is always more beneficial than just grabbing an iPhone and pressing record. Phone settings don’t allow the same kind of customization options that professional equipment does.

On top of this, professional videos communicate a higher level of credibility, which makes people more interested in you and your business.

5. Building Your Search Engine Optimization

Search engine optimization (SEO) is how we increase the visibility of your online videos. In other words, it’s our job to make sure your video content gets found by people who would be interested in your products or services.

The thing most people don’t consider is how video marketing involves much more than just creating a video.

A professional marketing agency should optimize your videos for Google and other search engines. Otherwise, your audience won’t be able to find your content online.

Here are some ways we optimize videos:

  • Transcribing videos so they have closed captioning (CC)
  • Working keywords into your video’s script in a way that sounds natural
  • Writing metadata for videos (title and description)
  • Tagging your video with relevant keywords
  • Social sharing your video in a way that helps it organically grow

CC NOTE: Closed captioning has two benefits for SEO. The first is that it helps Google understand what your video is about, which can help it rank for relevant search terms. The second is that people often watch videos on mute because they’re in public places (like the bus or even in a waiting room). By transcribing your videos, your content can be watched anywhere without disrupting people, and that says a lot about your care and value of your current and future clients.

As a video marketing company, we’ll also make sure all your videos on YouTube have a title and description that includes its main keyword.

We recommend your video description be at least 150 words and contain your main keywords in the first two to three sentences. This is because the keywords that appear near the beginning of your description receive more weight than those that appear later.

6. Creating a Call to Action

A call to action or CTA is what prompts people to take the next step with your business after they finish a video.

A lot of time and effort goes into turning viewers into consumers. This is why you’ll need different types of videos for the different services or products you offer. The best way to think of this is to consider a funnel.
Video Production Marketing Company Grand Rapids Mi
When people first enter the funnel, they may not even realize that your company exists. That’s why creating awareness serves as the overarching goal.

Following awareness, you’ll want to address the topic that people want to hear about. Try to do this right away. If someone clicked a video on how a product works, make sure the product in question is shown or mentioned in the beginning.

Once you’ve gotten someone’s attention, the next step is to increase interest in the services you offer. A good way to do this is by showing how your product works and then following that up with things like customer interviews or case studies about why the way your product functions is beneficial.

The narrow, bottom end of the funnel is where viewers convert into consumers.

This doesn’t mean that your job is done, though. We recommend you continue to create videos about other services, tips and tricks, and general things that showcase the heart and culture of your business.

Continually producing content helps people keep in touch with your company, and it helps others discover you.

7. Setting Yourself Apart from the Competition

When it comes to your industry, there are probably lots of businesses that people can choose from. What makes yours unique?

TIME reported people to spend less than 15 seconds on a website before deciding if it’s the right one for them.

When it comes to the website for your business, is it welcoming? Does it encourage people to learn more? Is it user-friendly? Does it feel complete? Is it up to date, or does it feel like it’s from the 90s?

As a professional marketing service, we know the ins and outs of building a website like you understand the complexities of your industry. Just like we can’t perform your job, you probably don’t know how to build metadata into a website to increase SEO. Rather than try to do each other’s job, we can work together to create the best possible service for people.

Interested in a Consultation?

Looking to learn more about video marketing and web development? Web Traffic Partners is here to help. Contact us online or by phone at (877) 658-1473 to set up a free consultation! We can’t wait to create extraordinary content for you.