Yellow Page Consultants | Local Search Experts

Let your fingers do the walking…   On the Internet!  

“Let your fingers do the walking” was the Yellow Pages tagline for years.  Unfortunately, most consumers are now letting their fingers do the walking while typing into a Google search through their computers or cell phones. For many years, the monopoly that was the Yellow Pages, sucked local businesses advertising budgets dry, laughing all the way to the bank. They knew that consumers used the Yellow Pages to find just about everything locally. The Yellow Page companies also knew that businesses owners had no choice but to be in the book and pay their outrageous rates.  Unfortunately for the Yellow Page companies, the Internet is now the choice of approximately 85% of consumers searching for local products and services.
  
Now, in 2011, the Yellow Pages are dead and the shift has moved to the internet. Your potential customers have moved online…   shouldn’t your marketing and advertising budget?  Think about it. When was the last time you actually used the phone book for anything? Chances are, if you’re like most consumers, you now use the Internet for almost all of your business searches. And if the number is 85% today, it will likely be 90% in another year.

Have you been keeping up on the yellow page news over the last several years?

2005 - SBC & Bell South (Now AT&T) purchased yellowpages.com for nearly $100 million dollars.   (Even the phone book publishers knew that people were moving online in 2005)

2009 – AT&T purchases yp.com for $3.85 million dollars (AT&T says they purchased yp.com for market share?  Truth be told, they purchased yp.com so they could advertise it and not yellowpages.com because of the stigma that comes along with “Yellow Pages”.

2009 - Hurt by competition from the Internet and a plunge in local advertising, Yellow Pages giant R.H. Donnelley filed for bankruptcy…   (Competition from the internet….  Enough said)

2009 - U.S. telephone Yellow Pages publisher Idearc Inc IDAR.PK filed for bankruptcy, as revenue for its printed directories business dwindled amid a shift to online search and advertising (Shift to online search…  Enough said)

2010 - Yellow Pages sues Seattle for new law letting people opt-out of receiving the phone book (Are laws going to be passed that eventually make the Yellow Pages an option to people instead of automatically delivering them?  There should be!  About 660,000 tons of phone books get thrown out every year!)

Quotes from current clients of Web Traffic Partners:

“Since my website has been so effective in these first three months, I will be discontinuing my Yellow Page ad that has generated little new business for me over the last year and invest more into the internet. “ Redwood Landscaping - Read the full testimonial here

“Thank you for providing our business with what has been unquestionably the most effective advertising campaign we have ever done.  It has certainly generated a much better return of investment and new patient flow than the yellow pages ever did.”   Gary Hubbard DDS – Read the full testimonial here

“My new website and web presence with Web Traffic Partners far exceeds my previous website with AT&T Yellow Pages in all areas.”  Superior Asphalt - Read the full testimonial here

“My site looks amazing and I am on the top of the first page under the main keyword searches that drive me new business.  This has allowed me to dump my other advertising sources like the Yellow Pages.”  Zeeb Pet Health Center – Read the full testimonial here

Why is a meeting with us so important to your business?

Here’s what we can do for businesses that agonize over their Yellow Page bill every month and some reasons behind how we can help:

What we can do

Step 1:  We will meet with you, for free and go over your print Yellow Pages, internet Yellow Pages and any other associated product that the Yellow Pages have sold you.  (Over 80% of business owners that we meet with don’t know about every product they have with the Yellow Pages).

Step 2:  We will go over what you are spending on all of these products on an item by item basis.  (Over 56% of business owners that we meet with don’t know exactly what they are spending on a monthly basis).

Step 3:  Next, we find out if you are tracking any sales from the Yellow Pages and if so what the Yellow Pages is generating.  

Step 4:  We will put together a thorough analysis and SAVE YOU MONEY!

How we can help your business and why you should meet with us

Reason 1:  We have over 25 years of combined, prior yellow page experience working with thousands of business owners on their print and web based yellow page products. 

Reason 2:  Over 74% of business owners that we meet with don’t know about every yellow page product they are under contract for.

Reason 3:  It’s 15 to 1!  The Yellow Pages get approximately 1 billion reference/month.  Local online search gets over 15 billion searches every month.

Reason 4:  Your potential customers have migrated away from the Yellow Pages and are now searching for you online.  Your marketing and advertising budget should follow your potential customers?

FACT:  Your potential customers have moved online.

QUESTION:  Shouldn’t your advertising and marketing budget follow them?