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The New Day of the Sophisticated Online Customer

Grand Rapids Web Design

Gone are the days where a customer goes to the phone book, finds a dentist, attorney, roofer, etc., sets an appointment and purchases their products/services.   Now, your potential customers have already researched the product or service they are interested in, they know how much it costs, how it works and they know what other people think about you and your business by researching reviews.  All this is done prior to them contacting you.  These customers have become more sophisticated in researching what they want, what they need and whom they are going to get it from.  The Internet has created the new day of the sophisticated online customer.

Prior to the Internet, people couldn’t research a product, service, Doctor or Business to the extent that they can now with all the different features of the Internet.  People are smarter and now when they contact your business, they know what service or products you provide, how the products and services work and what other customers think of you, your staff, your products, your services and your business as a whole.

You have a choice when it comes to how people view your business online…

  • If you choose to have an unattractive website that doesn’t resemble the professional, clean, friendly and inviting business you have, then people may move on to the next website.
  • If you choose to not have detailed product and services information on your website, people may choose another business that does offer it.
  • If you choose to have video on your website, you will separate your business from 97% of all other businesses
  • If you choose to hire a proven and qualified Web Marketing Firm to create a visible, first page web presence for your business, you WILL generate more new customers.

Your potential customers are different and have transitioned to a more sophisticated customer through the Internet.  To keep up with them, your business has to make the same transition.  The information on your website and reviews on the web about you are vital to not only to generating new customers, but they are vital to converting referrals! 

Here are some interesting statistics to know:

  • There are approximately 3 BILLION local searches done every month.
  • About 97% of consumers start their search for a local business online.
  • Approximately 90% of searchers perform some offline follow up with businesses they find online such as calling for more information, emailing a request form with questions or making a purchase.
  • 61% of online local searches result in an offline purchase.
  • Nielsen studies report that approximately 79% of the U.S. population spends an average of 30 hours per month on the Internet. 

These trends in customer buying and search habits are only going to increase as people become more adapt to utilizing the Internet.  Conforming to the transition of your customers to the Internet has become a vital part of medical and dental businessessuccess.  Creating and updating an effective website, a visible position online and informing your current and potential customers will lead to higher conversion rates and more new customers.

Contact us for a free analysis and proposal here.