Want to generate pre-qualified leads to your website? We can get you in front of pre-qualified potential customers that are searching for your specific products and services in the geographical areas you provide them! Pay per click or PPC, paid search engine placements – also known as “paid search,” “keyword bidding,” or “sponsored listings” – are considered a vital part of your internet marketing strategy.
Why PPC is effective
Today, virtually all search engines offer a type of PPC in which to guarantee almost immediate visibility on their results pages. There are many different factors to consider in PPC management and what may once have been a somewhat simple, do-it-yourself form of online advertising has grown increasingly complicated. We use our experience to make sure your PPC campaign is as cost effective as possible. Typically, to do a PPC campaign yourself it would consume 15-30 hours a week to manage a campaign correctly. We take this time consuming process out of your hands so you can concentrate on running your business. Web Traffic Partners PPC specialists are highly trained professionals with years of experience managing complex pay per click advertising campaigns.
Analysis of Your Website and Business Requirements
We do an in-depth analysis of your website and PPC needs. One of our expert PPC representatives will consult with you to determine your PPC needs and requirements. Based on our analysis and your input we will determine:
Determining Your PPC Objective
The objective of your PPC campaign will depend upon the products or services you promote through your Pay Per Click ads.
Like every other form of advertising, the main objective of any campaign is ROI.
Determining Your Budget
Depending upon your PPC campaign objective, and your financial resources, we will determine what type of campaign is best suited for your budget.
Setting up PPC Accounts
We currently manage and offer services for the top PPC search engines: Google, Yahoo, MSN, AOL and Ask.Com. After our initial consultation we will determine which search engine is most appropriate for you. After we have determined the appropriate search engines, we will set up your accounts with them. Account username and passwords will be as per your request.
strong>Keyword Research and Selection
Keyword phrases are the foundation for a successful PPC campaign. We do an extensive analysis of your website (and the services you offer), as well as your competitors' websites. It is imperative that we understand your customer’s mindset in order to come up with a list of effective keywords. We also use the PPC search engines keyword tools and other proprietary software. Based on analysis and research, we develop a comprehensive list of keywords. From this comprehensive list we select the best keywords.
Writing of Keyword Rich Ad Title and Descriptions
We create attention grabbing Ad copy. However, we make sure that the ad titles and descriptions are relevant to your keywords, and to your website. All ad copy should reflect your site, your desired target market, and to your business goals.
PPC ads act like a gateway to attract the right customer to you site. If you have the right words in your title and description this will insure you quality traffic and good ROI. However, if the ads are not specific enough, you will receive lots of irrelevant traffic and unnecessary clicks, thereby increasing your PPC expenditures and reducing your ROI.
PPC Bid Management
No two businesses are exactly the same and the same holds true for PPC Bid Management. We have a highly skilled team ready to manage your bids and make sure you retain a top position through the use of lucrative keywords. We monitor your bid amount every day (and that of your competitors) to make the necessary changes accordingly. We will not only maintain your position, but also analyze the bids, to increase and decrease the bid amount as per your budget and overall ROI.
Monitoring and Evaluation of Ads
We monitor your ads daily and evaluate and analyze their performance. We check the number of clicks your ads are receiving, and how many of them are converting to buyers. Our team identifies keywords that are used most often by searchers and that drive targeted traffic.
Campaign Progress Reports
Every Month our PPC ad team will review your PPC campaigns. We will review your campaign by the following parameters:
Are you ready for your business to grow?
If you are ready to drive new customers to your website and business, then give us a call at517-775-0089 or request a free quote today to see how we can help your business grow!