PPC (Pay-Per-Click) Campaign Management

Pay per click (PPC) paid search engine placements – also known as “paid search,” “keyword bidding,” or “sponsored listings” – are considered a vital part of your businesses search engine marketing strategy. Today, virtually all search engines offer a type of PPC in which to guarantee almost immediate visibility on their results pages. There are many different factors to consider in PPC management and what may once have been a some what simple, do-it-yourself form of online advertising has grown increasingly complicated. We use our experience to make sure your PPC campaign is as cost effective as possible. Typically, to do a PPC campaign yourself it would consume 15-30 hours a week to manage a campaign correctly. We take this time consuming process out of you hands so you can concentrate on running your business. Web Traffic Partners PPC specialists are highly trained professionals with years of experience managing complex pay per click advertising campaigns. We are a Google AdWords Certified and part of the Yahoo! Search Marketing Ambassador program.

Our Process

• Analysis of your Website and Business Goals
• Determine your PPC Objective
• Determine your Budget
• Set up all PPC Accounts
• Keyword Research and Selection
• Writing Keyword Rich Ad Titles and Descriptions
• Bid Management
• Monitor and Evaluate all of your Ads
• Weekly Campaign Progress Reports
• Tweaking of Ads and Keywords
• Ensure and monitor all ROI

Analysis of Your Website and Business Requirements

We do an in-depth analysis of your website and PPC needs. One of our expert PPC representatives will consult with
you to determine your PPC needs and requirements. Based on our analysis and your input we will determine:
• Target Markets
• Competitors
• Business Requirements
• Budget

Determining Your PPC Objective
The objective of your PPC campaign will depend upon the products or services you promote through your Pay Per Click ads.
Like every other form of advertising, the main objective of any campaign is ROI.
• Monetary Conversion - How much does it cost to convert?
• Regular Sign-ups - How much are you willing to spend?
• Free Sign-ups - How many free sign-ups will it take to get a paying customer?
• Information submissions - monetize the cost per- information form submitted.

Determining Your Budget
Depending upon your PPC campaign objective, and your financial resources, we will determine what
type of campaign is best suited for your budget.

Setting Up PPC Accounts
We currently manage and offer services for the top PPC search engines: Google, Yahoo, MSN, AOL and Ask.Com. After our initial consultation we will determine which search engine is most appropriate for you. After we have determined the appropriate search engines, we will set up your accounts with them. Account username and passwords will be as per your request.
Keyword Research and Selection

Keyword phrases are the foundation for a successful PPC campaign.
We do an extensive analysis of your website (and the services you offer), as well as your competitors' websites. It is imperative that we understand your customer’s mindset in order to come up with a list of effective keywords. We also use the PPC search engines keyword tools and other proprietary software. Based on analysis and research, we develop a comprehensive list of keywords.
From this comprehensive list we select the best keywords. We only pick l keywords that we are sure will generate quality traffic to your site.

Writing of Keyword Rich Ad Title and Descriptions
We create attention grabbing Ad copy. However, we make sure that the ad titles and descriptions are relevant to your keywords, and to your website. All ad copy should reflect your site, your desired target market, and to your business goals.

PPC ads act like a gateway to attract the right customer to you site. If you have the right words in your title and description this will insure you quality traffic and good ROI. However, if the ads are not specific enough, you will receive lots of irrelevant traffic and unnecessary clicks, thereby increasing your PPC expenditures and reducing your ROI.

Bid Management
No two businesses are exactly the same, and the same holds true for PPC Bid Management. We have a highly skilled team ready to manage your bids and make sure you retain a top position through the use of lucrative keywords. We monitor your bid amount every day (and that of your competitors) to make the necessary changes accordingly. We will not only maintain your position, but also analyze the bids, to increase and decrease the bid amount as per your budget and overall ROI.

Monitoring and Evaluation of Ads
We monitor your ads daily and evaluate and analyze their performance. We check the number of clicks your ads are receiving, and how many of them are converting to buyers. Our team identifies keywords that are used most often by searchers and that drive targeted traffic.

Campaign Progress Reports
Every Month our PPC ad team will review your PPC campaigns. We will review your campaign by the following parameters:
• Total Clicks
• Specific Keyword Clicks
• Number of Impressions

Interested in learning more about our PPC Management Services? Call us today at 1-517-775-0089 or send us a free online request to get this process started.