Implementing your content, brand and ideas throughout the web and other marketing sources is a large undertaking that should be managed by seasoned professionals. Our content management services, range from the creation of new copy for your website, articles, press releases, managing social media platforms, link building and more. If you allow us to manage your content online, we will engage and continue to inform your current and potential patients.
If you have a service in mind that isn’t listed, please contact us. We offer many more services and only highlight some of our strategies on our website. Our content management strategies are focused on branded content that will differentiate you from your competition.
Click on a service below to learn more...
Social Media Management
Social Media is one of the fastest growing methods to communicate with current customers and generate new customers online. It seems like social media is everywhere today. We will help you understand social media marketing and its implications on your business, integrate it and use it to build your brand.
Social Media allows you to…
Link Building
Ever wonder why certain websites are at the top of many organic search results? Link Building has a lot to do with it. Link building is something that is typically misunderstood. Link building is a critical piece of SEO (search engine optimization) and search engine visibility. Google and other major search engines like Yahoo and Bing use inbound links to determine the relevancy of a website and how high it should appear in their search engine results. We utilize multiple platforms on the web to build links from, such as:
Reputation Management
Is there a negative review out there that you can't seem to get deleted? People reviewing your business on many possible review websites like Google, Yahoo, Yelp, etc. may post reviews or comments that negatively affect your medical or dental business. We offer unique strategies to quickly track these types of negative reviews so that we can respond in a timely manner and better manage your reputation online. We offer you complete reputation analysis and management options.
Content Writing
Many businesses don't have the time and don't know what to specifically say to their current and potential customers through their websites. Words have the power to draw thousands of people to your website (search engines only look at words, not your design), and to persuade visitors to convert into contacting your business and in the end, becoming a customer. Our content writing services will do just that.
Blog Management
Blogs can be an excellent marketing tool to promote your business if done right. Blogs can promote your business, news, online videos, new products, services and more. Blogs are very powerful in opening the doors of communication with your current and potential customers. While enhancing your visibility with Google and the other major search engines, blogging allows for better marketing while increasing your brand awareness. So why does your business need a blog?
Here are a few reasons…
Article Writing
Writing articles is a key component to a business that wants to offer more relevant content on current and new products and services they offer. Whether it’s a current customer or potential customer that hasn’t visited your business, people want to learn more about procedures, services, products, etc. If you have the information available to them through articles, your will accomplish one of the most important pieces of a website… valuable and informing content!
Here are some reasons why articles are important…
Press Releases
Does your business have a new service or product that you are now offering? Did a new employee join the team? Have you moved locations? Are you opening an additional office? These are all great reasons to utilize an online press release. With press releases, we aim at conveying a specific message and grabbing your target audience’s attention immediately. While reading the press release, we want to engage the reader and create a desire to look further into your business.
How are press releases effective?
Customer Referral Programs
Have you ever wondered why you don’t get the amount of referral customers that you would like or expect? Many businesses don’t have a strategic referral program put in place. Your current customers are one of the easiest and best sources for new customers. We have unique programs in place to make sure your business is not losing referrals.
Here are a few reasons why businesses lose referrals:
Email Newsletters
Monthly newsletters can be a powerful tool in maintaining contact with your current customers. Sharing new information about your business like new hours, new products & services, events, new team members, etc. can all be shared through monthly newsletters. Email newsletters can be used to create new customers as well if you give the current customer a value in forwarding the newsletter to someone they know. Let us show you how to take advantage of this marketing tool that is rarely utilized.
Web Analytics
Do you know how many visits and unique visits you get to your website per month? Do you know where these visitors are coming from? Our detailed analytics reporting system will track all aspects of your online marketing and website. We will give you access to these reports so you can go in, at your convenience and see what kind of traffic your website is generating. Depending on your needs, we have the capability of tracking a number of different aspects of your online marketing including, PPC (pay-per-click) tracking, website analytics (visitors report) and keyword placement reports.