Keyword Research | Michigan Internet Marketing Consulting
Detailed keyword research is one of the most important aspects of a successful SEO or PPC campaign. Web Traffic Partners has the experience, knowledge and programs to find the most searched keywords that your potential customers are searching for. We also have the expertise and insight to make sure the right keywords are being used in your search marketing campaign, your pay-per-click program and your website. We will review your top competition’s keywords, find the most searched keywords related to your business and put together the best possible keyword list that is closely targeted to your target audience. Keyword selection is very important and we will select the right keywords to help generate the best possible results for your company.
Our Keyword Research Process
Discovery - The keyword research process really begins during the discovery phase of your SEO or PPC campaign when we meet with you, gather information and data to ensure we understand your business, your website, the products and services you offer and your target audience.
Keyword Research – We have the insight from years of experience to identify with and think like the people who will want to see your site and be interested in your products and services. Knowing what separates you from your competition, we begin generating our list of related terms and phrases. We also include the words and phrases your company uses internally, with special attention for the keywords you feel you ought to target and discarding those you think are best to avoid. This stage is meant to be an all-inclusive brainstorm that can then be tapered down to determine the best choices based on the search marketing campaign plans and objectives.
Full Keyword Research - Taking the raw list of keyword terms and phrases, we sort and rank them based on our extensive experience in the industry along with a process that allows us to weed out the terms that can be eliminated without further research. We then take the shorter list and perform our extensive keyword research for each of those identified words and phrases, taking data such as the projected search volume, search history trends, saturation, content relevancy, and more into account as we compile the necessary information to present you with our final keyword selection recommendations.
Keyword Recommendations - Upon the completion of our keyword research process, we are able to present you with a list of recommended words and phrases that we believe will generate your company the best results to target in your search marketing campaign.
Call us today at 517-775-0089 or contact us a free consultation and questions regarding how to get this process started.
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