Competitive Media Comparisons

 The one constant in all advertising mediums offering both creative and directional advertising messages that interact with today’s customer is the Internet. It is the fastest growing advertising vehicle ever created. While other advertising mediums are struggling to stop the excessive losses or setting goals to maintain current bottom line market penetration at best. The Internet has grown at a rate of over 22% per year for the past 5 years and is estimated to grow in the range of 12% - 20% for the next 5 years. For an example: The Yellow Pages gets an estimated 1 billion references per month compared to Online Search which gets over 13 billion searches per month and not to mention an estimated 13 billion Videos viewed online per month!

Make no mistake, the Internet has completely shaken the foundations of these other advertising mediums and provided, you the customer, with a true R.O.I. (return on investment) medium. At Web Traffic Partners, we provide a complete R.O.I. analysis of any online product you would contract with us. If we can’t show the R.O.I. from the start, then we are not the right choice for you. Here are some examples of the differences between online marketing and other advertising mediums:

Yellow Pages
 • Yellow Pages are difficult to track and have limited tracking options. Online marketing offers extensive tracking options.
• Yellow Pages reach can only go so far and if you advertise in more than one directory it can get very expensive. Online marketing has an unlimited reach and is very cost effective.
• You can only change your advertising message on a yearly basis with Yellow Pages. You can change your message online at any time.
• There are over 13 billion searches on the web/monthly and growing. Yellow Pages receive an approximate 1 billion references/month and is losing more and more customers that advertise in the Yellow Pages every year.

Television
 • Your message usually only has 15-60 seconds to capture the attention of someone watching. Potential customers can spend as much time on your website as they choose.
• Online marketing offers video which can take the place of TV commercial and capture ready to buy potential customers.
• Potential customers don’t use television to make a buying decision. Online search offers ready to buy potential customers that are looking for a specific product or service and are ready to buy.
• Tracking customers is very difficult. Tracking is very easy with online marketing and can be very detailed.
• People are starting to use DVR and other methods of recording television shows where they skip over commercials making television advertising less effective.

Radio
 • Radio listeners are not commonly ready to buy potential customers. Online marketing offers ready to buy potential customers.
• Tracking is also very difficult. Online marketing offers detailed tracking solutions.
• Radio listeners are starting to use satellite radio, which makes it difficult and un-affordable for local businesses to get there message out to potential customers.

Newspaper
 • Most newspapers have an online option to read their product. Approximately, less than 40% of people receive the newspaper delivered to them.
• Tracking is very difficult compared to online marketing.
• Newspaper offers a limited reach to potential customers compared to the unlimited reach of online marketing.
• Newspaper advertising is very expensive compared to online marketing which is cost effective.
• You only have a brief amount of time to capture attention to your ad if the person even looks at the page of the newspaper your ad is on.

Billboards
 • Your message can only be changed on a monthly basis. Changes can be done any time online.
• Your message is in front of a limited amount of people in a limited area unless you purchase many billboards in different cities and states which can be extremely expensive unlike online marketing which is cost effective.
• Tracking is very difficult compared to online marketing.
• People driving by billboards are not ready to buy customers compared to people online that are searching for something specific and are ready to buy potential customers.
• You have a limited amount of time to deliver your message, usually between 3-5 seconds. Online has no limit on time to get your message across.
To discuss different options and receive a free consultation regarding your marketing and advertising situation, please contact us today at 1-517-775-0089.