Competitive
Advertising Comparisons | Internet Marketing vs. Other Media
The one constant in all advertising mediums offering both creative
and directional advertising messages that interact with today’s
customer is online marketing. Online Marketing is the fastest
growing advertising vehicle ever created. Other advertising
mediums are struggling to stop the excessive losses or setting
goals to maintain current bottom line market penetration at
best. The Internet has grown at a rate of over 22% per year
for the past 5 years and is estimated to grow in the range of
12% - 20% for the next 5 years. For an example: The Yellow Pages
gets an estimated 1 billion references per month compared to
Online Search which gets over 13 billion searches per month!
Make no mistake, the Internet has completely shaken the foundations
of these other advertising mediums and provided, you the customer,
with a true R.O.I. (return on investment) medium. At Web Traffic
Partners, we provide a complete R.O.I. analysis of any online
product you would contract with us. If we can’t show the
R.O.I. from the start, then we are not the right choice for
you. Here are some examples of the differences between online
marketing and other advertising mediums:
Yellow Pages Advertising vs. Online
• Yellow Pages are difficult to track and have limited
tracking options. Online marketing offers extensive tracking
options.
• Yellow Pages reach can only go so far and if you advertise
in more than one directory it can get very expensive. Online
marketing has an unlimited reach and is very cost effective.
• You can only change your advertising message on a
yearly basis with Yellow Pages. You can change your message
online at any time.
• There are over 13 billion searches on the web/monthly
and growing. Yellow Pages receive an approximate 1 billion
references/month and is losing more and more customers that
advertise in the Yellow Pages every year.
Television vs. Online
• Your message usually only has 15-60 seconds to capture
the attention of someone watching. Potential customers can
spend as much time on your website as they choose.
• Online marketing offers video which can take the place
of TV commercial and capture ready to buy potential customers.
• Potential customers don’t use television to
make a buying decision. Online search offers ready to buy
potential customers that are looking for a specific product
or service and are ready to buy.
• Tracking customers is very difficult. Tracking is
very easy with online marketing and can be very detailed.
• People are starting to use DVR and other methods of
recording television shows where they skip over commercials
making television advertising less effective.
Radio vs. Online
• Radio listeners are not commonly ready to buy potential
customers. Online marketing offers ready to buy potential
customers.
• Tracking is also very difficult. Online marketing
offers detailed tracking solutions.
• Radio listeners are starting to use satellite radio,
which makes it difficult and un-affordable for local businesses
to get there message out to potential customers.
Newspaper vs. Online
• Most newspapers have an online option to read their
product. Approximately, less than 35% of people receive the
newspaper delivered to them.
• Tracking is very difficult compared to online marketing.
• Newspaper offers a limited reach to potential customers
compared to the unlimited reach of online marketing.
• Newspaper advertising is very expensive compared to
online marketing which is cost effective.
• You only have a brief amount of time to capture attention
to your ad if the person even looks at the page of the newspaper
your ad is on.
Billboards vs. Online
• Your message can only be changed on a monthly basis.
Changes can be done any time online.
• Your message is in front of a limited amount of people
in a limited area unless you purchase many billboards in different
cities and states which can be extremely expensive unlike
online marketing which is cost effective.
• Tracking is very difficult compared to online marketing.
• People driving by billboards are not ready to buy
customers compared to people online that are searching for
something specific and are ready to buy potential customers.
• You have a limited amount of time to deliver your
message, usually between 3-5 seconds. Online has no limit
on time to get your message across.
To discuss different options and receive a free consultation
regarding your marketing and advertising situation, please
contact us today at 517-775-0089.
|
|
